





Blue Riviera T-Shirt
NewTax included.
Free Worldwide Shipping
Premium Sourced Materials
30-Day Returns
The crewneck that earns its place in the wardrobe and never leaves it.
For the man who moves from the morning market to an afternoon beside the water without changing the architecture of his day.
Cut from soft cotton jersey with a clean surface, natural structure, and a smooth hand. The pale blue tone gives the piece its restraint — quiet, coastal, and precise. The ribbed crewneck holds its line without pulling focus.
The shoulder sits clean. The body falls straight. Nothing is added because nothing is missing.
Key Details
Cotton jersey construction — soft against the skin with natural breathability
Pale blue finish — a restrained coastal tone made for warm light
Ribbed crewneck — holds shape and frames the neckline cleanly
Short sleeves — cut with enough structure to sit flat on the arm
Straight hem — designed to fall clean over trousers, denim, or linen
Relaxed tailored fit — easy through the body without looking loose
Care
Wash cold. Air dry flat. Treat the cotton with restraint and it will return the favour.
Sizing
Fits true to size. Size up for a more relaxed silhouette.
SHIPPING & Returns
Dispatched within 48 hours. Worldwide delivery in 5-9 days.
Sizing
Crafted in refined standard sizing.
For a more relaxed fit, we suggest one size up. Full sizing details are available under the product price via “Size Chart”
Care Guide
We strongly recommend hand-washing all our products, when using machine wash make sure to use choose hand-wash to prevent shrinking / damaging of our premium materials.
Air drying only.
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Born in the South of France
NOTHING IN EXCESS
There is a certain kind of person who has stopped explaining themselves. They dress because they have taste — and taste, unlike trend, has no expiry date. Lucien Moreno is designed for them.

The Moreno Standard
THE ESSENCE OF MATERIAL
Every fabric earns its place or it doesn't ship. Selected for texture, weight, and longevity — nothing is chosen for trend. What remains is material that outlasts the season it was made for.



































































